the raw denim guide

Some of our garments are crafted from raw denim, with the deep indigo dye intentionally unfixed so the piece can evolve with you over time. Only the finest deadstock denim is sourced, reclaimed from prestigious fashion houses such as Tom Ford and Balenciaga, ensuring exceptional quality and character in every garment.

True raw denim reveals its character through wear. We recommend multiple wears before the first wash, let the fabric mold to your movements, your rhythm, your shape. When it’s time to wash, treat it gently. Turn it inside out, wash in cold water with a mild detergent, and avoid bleach or softeners. Hand washing is best, but a delicate cycle works too. Always hang to dry, never tumble.

Between washes, let your denim breathe. Air it out overnight or hang it in a steamy bathroom to release wrinkles and odors. For a quick refresh, a little diluted white vinegar restores balance without stripping the indigo.

With care, your denim will only get better: lived-in, softened, and unmistakably yours.